Welcome to the Cloud Machine podcast! Your all-access pass to the music industry, brought to you by Eights, the innovative agency behind some of your favorite live concerts and tours.

In today's episode, host Mat Landry dives deep into the world of artist management with Natalie Weigel from 2 plus 2 management. Natalie shares her invaluable insights into managing artists, discovering new talent, and navigating the challenges of the evolving music industry.

🔍 Episode Highlights:

Natalie's favorite live show experience as a fan

Her journey into artist management and joining 2 plus 2 management

A typical day in the life of an artist manager

Key responsibilities and challenges in artist management

Discovering and signing new talent in 2024

Developing an artist’s career from the early stages to becoming established

The impact of social media and digital platforms on artist management

Navigating common challenges faced by artists today

The importance of networking and building relationships in the industry

Tips for aspiring artists

Advice for aspiring artists and managers

Balancing business, creativity, and networking in artist management

Future goals and exciting projects at 2 plus 2 management

Playing the Dreamfest Game

🔗 Stay Connected:

Follow Natalie Weigel on Instagram: https://www.instagram.com/natalieweigel/

Follow Mat Landry: https://www.instagram.com/matlandry_/

Follow Eights: https://www.instagram.com/eightscreative/

Follow Eights Network: https://www.instagram.com/eightsnetwork/

Join the Eights Network Discord: Connect with like-minded individuals, ask questions, and gain access to insider perspectives in the music industry. Join here: https://discord.com/channels/1254855233348177921/1254998795389898774

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Cloud Machine is produced by Eights Creative - https://www.eightscreative.com/

Many thanks to LMDSolutions for their support & resources.